This project was created for DrumSmart LLC. They are a small business that specializes in providing percussionists for hire, as well as providing percussion lessons, workshops, and community drum circles for people ages 4 and up. Their mission is to "To create an environment where you can excel at learning the art of playing percussion by using brain-based research methods, technology, and techniques that will increase your skills and performance." I designed the logo with the factors of the client's intentions. This page is to illustrate my process.
With a modern and contemporary demographic, and with the client's direction, the logo must be simple, yet edgy. Also I had to create the logo paying special to the main media, which are percussion instruments.